Telemundo Media to Offer Bilingual Approach to Advertisers
The platform, called Telemundo Plus, will allow advertisers to promote products in Spanish or English on NBCUniversal, Comcast and Telemundo networks.
View ArticleOlympics and Asset Sales Help Lift Comcast Profits
An increase in the average payment for a video subscription -- to more than $150 month -- helped the cable company offset a decline in the number of subscribers.
View ArticleThe Breakfast Meeting: The Marketing Uses of a Hurricane, and Apple’s...
Also, Sony reports that it has slowed its losses, and now expects a full-year profit.
View ArticleNBC Moves to Shake Up ‘Today’ Leadership
Alexandra Wallace, a senior vice president of NBC News, will be the first woman ever put in charge of “Today,” the longtime first-place morning show that slid to second place this year.
View ArticleExpanding Line of Dunder Mifflin Products Shows Success in Reverse Product...
The Quill.com division of Staples this week is adding a number of products inspired by the fictional company where the sitcom “The Office” is set.
View ArticleMan Charged in Trayvon Martin’s Death Sues NBC for Defamation
George Zimmerman alleges that journalists at NBC News intentionally edited his statements to a 911 operator to make him appear to be a “racist, predatory villain.”
View ArticleMeredith Vieira Said to Be in Talks for Daytime Show
Ms. Vieira, the former co-host of NBC’s “Today” show, is said to be in talks with another division of NBCUniversal about hosting a syndicated talk show that would start no sooner than September 2014.
View ArticleNewspapers Vie for Reality Show
NBC said more than 150 have responded to a casting call.
View ArticleNBC Universal Puts Cable Units Under One Executive
The company placed the new entity under Bonnie Hammer, head of the USA Network and other cable channels, making her one of the more powerful women in television.
View ArticleThe Breakfast Meeting: Super Bowl Ads Hewed to the Sentimental or Comical,...
Most Super Bowl ads tried for either humor or sentimentality; the Muzak name is going away, but not necessarily the music; and an NBCUniversal executive moves up.
View ArticleComcast Buys Rest of NBC in Early Sale
The purchase completes a sales process that was expected to take several more years.
View ArticleCNBC Buys ‘Nightly Business Report’ From Atalaya
CNBC said Thursday it would buy the rights to the pioneering public television series from the investment firm Atalaya Capital Management for an undisclosed price.
View ArticleNBCUniversal Tells Madison Avenue Another Story From Curve Films
A nontraditional effort to reach out to advertising and media agencies in new ways is embarking on its second chapter.
View ArticleFormer G.M.A. Chief to Take Charge of CNN’s Planned Morning Show
Jim Murphy will lead the attempt by CNN to recapture morning television glory, a priority of CNN Worldwide's new chief, Jeff Zucker.
View ArticleNBCUniversal Ad Campaign Bolsters Its ‘Upfront’ Presentations
The campaign carries the theme “Content. Consumers. Collaboration. Amplified.” The message to advertisers is that there is more than just a network, NBC, but also a collection of cable channels and Web...
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